Ridiculousness Tune-in campaign

Don’t be boring – get ridiculous

MTV’s Kill Boring brand mantra suits our experimental ethos. This inspired us to create a crazy tune-in campaign for the release of Ridiculousness, targeted at 16-29 year olds. The promotion was broadcast on-air across European territories.
We developed the overall show key art and concepts, along with a whole suite of digital and social media assets including covers, headers,
ads and gifs.

‘Crush are the kind of craft conscious design visionaries you can entrust to continuously raise the quality and effectiveness of your campaigns.’

Creative Director
Viacom International Media Networks