Ridiculousness Tune-in campaign
MTV’s Kill Boring brand mantra suits our experimental ethos. This inspired us to create a crazy tune-in campaign for the release of Ridiculousness, targeted at 16-29 year olds. The promotion was broadcast on-air across European territories.
We developed the overall show key art and concepts, along with a whole suite of digital and social media assets including covers, headers,
ads and gifs.
Viacom International Media Networks