Cisco x Football
Partnership Announcements

Match-Winning Partnerships

Supporting Octagon UK, Crush developed a series of animations to announce the partnerships between technological giant Cisco, and 3 football brands: the FIFA Woman’s World Cup, Bayern Munich and Real Madrid.

To establish a sense of great teamwork and the many goal-scoring opportunities that the brands will go on to achieve from now and into the future, the idea was to establish each core brands DNA visually with the shared values they showcase together as synergetic pairings reflected in vibrant, action-packed and collaborative animations. These animations were published across social media as part of Cisco’s digital marketing campaign.