MS Mindshift Explainer

Lifting conversation through animation

We produced an explainer video for the Celgene MS Mindshift campaign to help lift up the conversation around the importance of brain health for those living with MS.

Just ahead of World MS Day, the Celgene campaign took off with a real life MindShift hot air balloon at an event in NYC, to engage, inspire and educate both media and the MS community. Our 30-second animated video introduced the campaign and key messaging around the role of the brain in MS.