Synergy
Beko / FC Barcelona – Time to Play
With our friends at Synergy we created over 20 animations of the FC Barcelona players to bring Beko’s sponsorship of the team to life. The campaign included signature moves of key players, an intro and outro for a brand film and the animated players interacting with the real life versions in the film. For El Clasico we created real time assets for social media which could be used to celebrate various on pitch scenarios and outcomes of any live match as it unfolds. The creative was used across 32 global markets in advertising, PR, in-store, in-stadia, real-time social media and on digital channels. The day the campaign launched there were over 6 million views on Instagram and the companies CMO Tülin Karabuk stated it as ‘One of the best pieces of global activation to date’.
