Nickelodeon briefed us to produce a show package for their new show ‘De Grote Verkeerstest’. In the show Flemish & Dutch school groups compete in the ultimate road-safety quiz.
We created a show leader, along with on-air and off-air design assets. The overall aesthetic was built to appeal to a young teenage audience. Our solution was to use a bright colour palette and a fluid illustration style evocative of the way a cyclist feels and moves when riding.
The show leader tells the story of ‘Clara’ as she cycles through the city, manoeuvring through pedestrians, road works and monsters.