Proud Robinson Partnership
#FAIRAI launch film

Typographic storytelling

Live Person, the world’s leading conversational commerce company, were launching a long term program to address the dangers of bias within AI. We were briefed to created an animation which would be launched at Cannes Lions to introduce a panel discussion. We used bold, impactful typography to showcase the shocking nature of some of the statistics. Post Cannes the film was distributed globally through a range of owned, earned and paid media.